Μια σαφής και λογική ιεραρχία βελτιώνει την εμπειρία του χρήστη και τη δυνατότητα ανίχνευσης από τις μηχανές αναζήτησης.
Οι συνεπείς και ακριβείς αναφορές βοηθούν τις μηχανές αναζήτησης να επαληθεύσουν τη νομιμότητα και τη συνάφεια της επιχείρησής σας.
Οι μηχανές αναζήτησης προβάλλουν υψηλότερα τις σελίδες που ακολουθούν τους κανόνες βελτιστοποίησης, δίνουν προτεραιότητα την πρόθεση αναζήτησης των χρηστών και παρέχουν τις κατάλληλες απαντήσεις στα ερωτήματά τους. Για να πετύχει μεγαλύτερη προβολή στις μηχανές αναζήτησης, κάθε ιστότοπος πρέπει να διαθέτει:
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Ανάλογα με το κοινό και τις ανάγκες της επιχείρησης, η επιλογή των κατάλληλων εργαλείων μάρκετινγκ είναι το κλειδί για την επιτυχία.
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